SEGMENTATION AND MARKET STRATEGY: QUALITATIVE INSIGHTS FROM B2B TECHNOLOGY EXECUTIVES
نویسندگان
چکیده
منابع مشابه
B2B electronic market analysis using game theory
In the explosive growth of Business to Business (B2B) Electronic Trades, electronic markets have received a great deal of attention recently. The obtained profit of trading in E-B2B market encourage market participants to remain in the market. Market participants consist of: sellers, buyers, and market owner. In this paper the expected profit function for each market participant has been define...
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ژورنال
عنوان ژورنال: Journal of Marketing and Strategic Management
سال: 2016
ISSN: 2372-7772,2372-7780
DOI: 10.21607/jmsm.2016.0002